OKX is one of the world’s leading cryptocurrency exchanges. Auto Earn is an automated investment feature designed to help users generate passive income by allocating idle funds into low risk products. Despite its promise, conversion remained at 0.5%.

As the sole designer, I led the redesign of Auto-Earn. I differentiated the feature within the OKX ecosystem and delivered a cohesive experience across web and mobile, iOS and Android.

The redesign tripled conversion in the first week, bringing 20K+ new users into Auto-Earn.